How do you DEFINE a brand that’s based on a feeling? Love. Understanding. Community. That’s what Bare Escentuals represents. It’s a trusted source. It’s the belief that products can actually be good, makeup can be fun, business can be personal and companies can behave more like communities. It’s an optimistic outlook shared by women everywhere who believe that while makeup can’t change the world, it can change people. And people who are inspired can make all the difference. It began when we asked women to imagine a makeup that would actually change the way they feel about their skin and themselves. We encouraged women to take a leap and try something so unique, so unlike anything they’ve experienced before. We started the idea that makeup could actually be considered skincare, and we got people talking. A makeup that could be good for you? The bareMinerals community was born. We became friends with our customers, forging deep, personal connections simply by listening and sharing stories. It became less about makeup and more about what really matters.